Total Brand Support
A brand is optimized by a marketing mix designed uniquely for it's product proposition. This program needs to be tailored to the spend and resources to a specific company. Our approach starts with a strategic analysis of the product mix and profitability. From there we customize a plan designed to propel your brand to the next level. Each element in the plan is created to be executed in house to maximize return on existing resources while a company acquires new skill sets.
New Product Development
The New Product process can be formidable and costly if not properly structured and executed. New Products can allow a brand to increase sales as consumers buy up across categories from a loyal brand they trust. A new product can build and extend the reach of a successful brand. It is the opportunity to increase on- shelf presence as well as attract interest from loyal consumers. New products executed well leverage on a brands key area of strength while also propelling off of the strength of relevant subcategories.
Creative Collateral
Collateral both online and print are a brands opportunity to communicate a consistent message. Both for retailers and consumers, product education can be delivered through creative and innovative collateral. Attractive and branded collateral is an extension of a product allowing the reader to immediately suss out key points about a product or brand. The brand story can be told simply and fully in collateral that can be obtained at point of sale (POS).
Packaging
Product packaging is one of the cornerstones of marketing and can set a brand apart from a competitor. On average most consumers spend ten seconds at the store shelf assessing a brand for purchase. In that time a package design can make or end a purchase decision. This finite amount of space is tasked with communicating the brand message, product key points and consumer relevance. Successful packaging is a strategic objective that needs to be envisioned and created to meet the set goals of the product itself.
Ecommerce
An online presence is essential to fully present a brand. This however is simply the tip of the iceberg. A website needs to be optimized to be found, which means that each and every word on that site needs to draw your desired consumer. A website should be compelling, educational and be based on strong brand differentiation. Whether the product is a tangible good or a service, a website can communicate the desired message to your target audience. A website is your primary means of attracting consumers to your site and educating them about your company. A well-structured content management system, social media campaign and consumer outreach can truly set your site apart from the competition. A robust website means that it shouldn't be a hassle; the right website built properly can be easy to manage and maximize ROI.
Trade & Consumer Advertising
Advertisements are the primary means of communication with your consumer audience. Both trade and consumer advertising campaigns can relay salient information to potential and existing customers. Ads both print, online and radio allow a brand to be found and are a key part of any marketing strategy. Ads need to be viewed strategically to insure they have the strongest impact with consistent messaging and the ability to measure consumer response.
Consumers are inundated with advertising messages so an impactful ad needs to inform and educate about a brand. Both consumers and retailers should receive consistent corporate messaging which adds to the brand experience. A tailored advertising strategy will focus on increasing brand awareness within the set budget while differentiating the brand through education and generating consumer purchase response.
Consumers are inundated with advertising messages so an impactful ad needs to inform and educate about a brand. Both consumers and retailers should receive consistent corporate messaging which adds to the brand experience. A tailored advertising strategy will focus on increasing brand awareness within the set budget while differentiating the brand through education and generating consumer purchase response.
Product Sampling Programs
As a brand makes a concentrated push to grow in specific channels, consumer familiarity and loyalty, is critical to the purchase decision. Low consumer awareness is common amongst the average consumer as is an aversion to try something new on a limited spend. Sampling is one of the primary methods of stimulating purchase. No risk trial introduces a brand to a new consumer and if executed effectively creates a "memory" to generate conversion on the next store visit. Sampling, both active and passive, is still an effective means of reaching the consumer and industry research shows that 70% of successful sampling results in product conversion and possible product adoption.
